3 replies to this topic

[CNJRoss]

chicagoist, 10/7:

 

Ads Making Fun Of Bad CTA Users Win National Award

 

The CTA has been awarded for taking a stand against bad public transportation etiquette.

 

The transit system launched a fantastic ad campaign encouraging better passenger behavior on subways and buses in May and it landed them the "Grand Award" for creative excellence from the American Public Transportation Association on Tuesday, the CTA announced in a statement.

 

Continue here w/photos.

 

APTA news release.

[CNJRoss]

CTA news release, 10/8:

 

CTA Takes Top Honors at APTA AdWheel Awards

 

On Oct. 7,, the American Public Transportation Association (APTA) announced that it has honored the Chicago Transit Authority (CTA) with its highest honor for creative excellence, the “Grand Award,” for CTA’s popular 2015 Courtesy Campaign. The Grand Award winners of APTA’s AdWheel Awards were announced on Tuesday at the APTA Annual Meeting in San Francisco, California.

 

CTA’s 2015 Courtesy Campaign, launched in May 2015, promotes more courteous behavior among CTA customers. The campaign was conceived and designed entirely in-house and contains messages that currently appear on car cards on trains and buses, covering a wide range of discourteous passenger behaviors from littering and eating on trains to not using all available doors on an arriving train. The campaign reflects some of the most commonly heard complaints from riders about the behaviors of fellow public transit passengers—not only on the CTA, but on transit systems throughout the world.

 

“I was proud to accept the APTA Grand Award on behalf of CTA, but am even prouder still of the work we’re doing at CTA to foster discussion among our customers about their CTA experiences,” said CTA President Dorval R. Carter, Jr. “We will continue to innovate and look for fresh and unique ways to prompt that dialogue.”

 

The campaign is the latest effort by the CTA to improve customer communications and passenger comfort, and promote awareness.  Among other efforts since 2011, the CTA has developed popular social media channels, expanded digital information screens with bus and train service info, launched a rail-safety reminder campaign, and created the Renew Crew program to bring long-overdue improvements to 100 rail stations.

[CNJRoss]

DNAinfo, 10/7:
 

 

CTA Publicly Shames Annoying Commuters ... And Wins Top Ad Award

 

CHICAGO — When the Chicago Transit Authority unveiled its snarky, tongue-in-cheek "courtesy campaign" in May, we fell in love: the thirteen ads took aim at the worst commuting offenses, from riders who eat on trains and buses and loud cell phone-talkers to litterbugs and wannabe train DJs.

 

Chicago transit riders weren't the only ones who warmed to the CTA's lighthearted warnings. On Wednesday, the American Public Transportation Association announced that the Chicago transit campaign had been named the winner of its annual AdWheel Awards, a national prize awarded at the group's annual meeting in San Francisco Tuesday.

 

Continue here.

[KevinKorell]

Progressive Railroading, 10/12/15:

 

CTA's courtesy campaign wins APTA award

 

A courtesy campaign from the Chicago Transit Authority (CTA) has earned the "Grand Award" in the American Public Transportation Association's AdWheel competition.
 

The story

 

 

It is interesting to note that the above ad accompanied the article.  The "rules" set forth by either the transit agencies or just common practice differ in many cities.   In Washington DC, one standing still on the left side of the escalator will be made to move so that others can walk.  In New York, you can stand anywhere you want, but if an aggressive person comes behind you, they will find a way around, over, or under you to get by.  Good to see that in Chicago they are making an effort to communicate this to the public.   In these days when people's attention seems to be paid less to their surroundings and more to a small phone screen in front of them, reminders are necessary.