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[CNJRoss]

NY MTA news release

 

MTA Announces Final Opportunity to Create Branded Collectible MetroCards

 

New York City Transit

Updated May 14, 2024 9:30 p.m.

 

 

 

Last Two Cards will Celebrate the Retirement of MetroCard

 

The Metropolitan Transportation Authority (MTA) today announced it is offering advertisers the last opportunity to create one of the final two “premium” custom MetroCards available to customers. 

 

Since the inception of MetroCard in 1994, 400 different limited-edition cards have been produced. Recent releases include Supreme, David Bowie, Notorious B.I.G, Kate Spade, KISS, Law and Order and Ice Spice.

 

“Creating one of the final custom MetroCards is the perfect opportunity for a brand, artist, or cultural institution to cement its place in transit history,” said MTA Chief Customer Officer Shanifah Rieara. “While the MTA continues to shift to tap and go payments by using a bank card, smartphone, or wearable device, these last two cards will undoubtedly become instant collectibles.”

 

This offer is designed to celebrate the retirement of MetroCard while reminding customers to embrace tap and go payments by using a bank card, smartphone, or wearable device.

 

Details on the program and how to apply can be found here.

 

 

[CNJRoss]

amNY, New York, NY 5/15/24

 

MTA will end promotional MetroCards as retirement and replacement by OMNY beckons

 

The MTA is set to end promotional opportunities emblazoned on MetroCards, as the yellow transit payment method faces imminent retirement and replacement by OMNY.

 

The agency on Tuesday said it was offering advertisers just two more chances to capture the eyes of New Yorkers on their MetroCards for limited-edition promotions, which have previously celebrated 400 separate New York icons like David Bowie, Biggie Smalls, KISS, Law & Order: SVU, and most recently Ice Spice, who at 24 years of age is younger than the MetroCard itself.

 

 

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