TSURU, Japan — Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), a team of researchers at Shizuoka University are testing advertising on Japan’s bullet train that relies on embedded arrays of microscopic LEDs that flash subliminal messages, the Japan Times reports.
The initial tests, conducted in 2015, confirmed that images could be effectively transmitted and recognized by viewers. Not long after they released their research, the team was approached by the Central Japan Railway Co. about deploying its HS-SPAM tech as an advertising medium for next-generation magnetic levitation trains. For the full story, click here.
Keywords
advertising Central Japan Railway Co. LEDs maglev trains Shizuoka Univesity subliminal messages
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