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Amtrak Launches National On-Board Magazine


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#1 BillMagee

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Posted 26 July 2016 - 03:14 PM

In October, Amtrak will launch a new bi-monthly onboard magazine which, unlike the existing Arrive magazine, will be distributed nationwide. The magazine, to be called The National, will be produced by Ink, a UK publishing company that presently produces magazines for American Airlines (American Way) and United Airlines (Hemispheres). Both are first-rate products.
 
From the NY Post, 7/25/16:

Amtrak, looking to cast itself as a more upscale travel brand, is about to launch its first national magazine, The Post has learned. “The National,” a bimonthly, is scheduled to hit seat-back pockets in October, sources said.

The glossy, from Ink, the British travel magazine publisher, will emphasize beautiful travel photography and long-form journalism, according to the UK firm.


The full story can be found HERE.



#2 CNJRoss

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Posted 03 October 2016 - 07:22 PM

Amtrak news release:

 

Amtrak Launches National On-Board Magazine
 
October 3, 2016
 
The-National-Cover.jpg
Photo credit: Johannes Huwe/The National Magazine
The National spotlights cultural, visual travel experiences on America’s Railroad®

 

WASHINGTON – Amtrak unveiled its first national on-board magazine, The National, to enhance the experience for the 30 million customers who travel annually on Amtrak. The free magazine is available in seatbacks throughout the Amtrak network, which connects customers to more than 500 destinations and 46 states across the country. In addition to the availability of the magazine in seatbacks, a new digital site is available to customers across digital, mobile, social and onboard platforms.

 

“We are dedicated to enhancing our customers’ onboard experience, highlighting the unique elements that Amtrak offers and The National does just that – celebrating the country our customers see gliding past their train window and showcasing the personalities, culture and destinations along America’s Railroad®,” said Rob Friedman, Amtrak’s Vice President of Brand Management and Marketing.  “Together with Ink – who brings a wealth of knowledge – we believe we will be providing customers with engaging editorial to enjoy during their journey.”

 

The National is committed to offering original, inspirational and informative writing from respected local and international contributors. In the first issue, customers will find a wide array of features including travel essays, fiction, poetry, and fine-art photography to include lost early fiction from Jack Kerouac, an overview of the National Museum of African American History and Culture in Washington, D.C.; and a portrait of shrimpers on the Gulf Coast. A series of recurring editorial themes will include:

  • Rail Life – Vignettes featuring people, places and experiences across the country
  • Made in America – Profiles of American companies
  • The National Conversation – Pop culture Q&A
  • Next Stop – In-depth feature on an effort to preserve or highlight an important piece of American culture or history
  • Photography Highlight – fine art photographer documenting unique elements of Amtrak  train travel
  • Train of Thought – A personal essay related to train travel

The National is an inspired publication that celebrates American culture,” said Jordan Heller, The National Editor in Chief. “Railways are integral to shaping our national identity and America’s Railroad® is the perfect platform for a contemporary magazine.”

 

The National will be produced by Ink and produced out of the publisher’s New York office.

 

 
About Ink

Founded in 1994 in London, Ink is the world leader in travel media. With a staff of more than 300 people, Ink creates award-winning media for the world’s biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 783 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and on mobile devices.  Ink’s work has been recognized with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In addition to its headquarters in London, Ink has offices in Atlanta, Miami, New York, São Paulo, and Singapore.






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