Oregonian, Portland, OR, 10/16/13:
TriMet asks Portlanders to submit names for new bridge
Now that Portland's newest bridge over the Willamette Bridge is starting to finally resemble its splendid conceptual drawings, TriMet wants the public to "help make history" by suggesting some names for the $134 million span.
Story
A few of the newspaper's suggestions are the names of companies, which would probably need some sort of corporate naming deal to have their name put on the bridge. That might not be a bad idea in terms of TriMet getting some extra revenue. But I think the leading candidates will be a little more creative.
One of the company names suggested is Orange Julius, which they say would evoke the name of the light rail line being built. On paper they may be calling this the Orange Line, but functionally it's going to be a southward extension beyond where the Yellow & Green Lines end now at PSU. The Yellow is slated to continue beyond downtown along this route to Milwaukie, while the Green will turn around where it does now.
The "Orange" name would also be misleading since the bridge will carry not only the MAX light rail line, but also the completion of the now incomplete Central Loop Streetcar.