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Virgin Trains Ad Mines Live Traffic Data to Shame Car Drivers

Started by CNJRoss , Sep 12 2017 08:54 AM

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#1 CNJRoss

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Posted 12 September 2017 - 08:54 AM

Gizmodo, UK 9/11/17:

Virgin Trains Ad Mines Live Traffic Data to Shame Car Drivers
A new interactive billboard advert for Virgin Trains is doing something rather clever with data and APIs, using live road traffic reports to gauge problems on the road and tell suffering drivers, live, how much quicker it all would've been had they got the train.

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