DETROIT — Online mortgage lender, Quicken Loans Inc. has bought the naming rights for the M-1 Rail streetcar line currently under construction on Woodward Avenue, but the actual name is yet to be decided, project organizers said, Crains Detroit Business reported.
Detroit-based Quicken is owned by Dan Gilbert, who has been the $137 million streetcar project's co-chairman (with Roger Penske) nearly since its 2008 inception, the report said.
Additionally, in the next month, M-1 will hire a company to aid it in naming the line, stations and color of the streetcars, and to help with branding and logos, said Paul Childs, the project's COO, Crains reported.
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