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UTA won't cite gas prices to boost ridership


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#1 KevinKorell

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Posted 22 September 2005 - 04:08 PM

From Salt Lake City, UT Deseret News, 9/18/05:

When gas prices began creeping upward at the start of summer, Seattle-based Sound Transit took advantage.

The agency "tweaked" its advertising campaign to aggressively promote mass transit as a less pricey alternative to driving. It targeted motorists with advertisements atop gas pumps — a strategy Sound Transit has used, but only subtly, over the past four years.


For this story, click here.


Kevin Korell


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