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Union Pacific Improves Railroad Crossing Safety


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#1 CNJRoss

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Posted 08 February 2016 - 06:24 PM

UP news release:

 

Union Pacific Boosts Public Safety

Omaha, Nebraska, February 5, 2016

 

Union Pacific improved public safety by reducing railroad crossing accidents 3 percent in 2015 to 2.28, which is the total number of Federal Railroad Administration reportable grade crossing accidents per million train miles.

 

Launched in 2015, Union Pacific's Crossing Assessment Process (CAP) focuses attention on crossings with certain characteristics where incidents may be more likely to occur. While all Union Pacific crossings that comply with company maintenance standards are safe for the traveling public, drivers continue to make mistakes at some of them. CAP helps identify those crossings and find safety enhancements.

 

"Our initial review showed 25 percent of accidents happen at just 4 percent of grade crossings," said Cameron Scott, Union Pacific's executive vice president-Operations. "As we find ways to enhance safety at these crossings, we create some real leverage to improve safety."

 

For private crossings, the company works with landowners to find alternative access that doesn't cross the railroad.

 

Union Pacific's UP CARES public safety program allows the company to work with communities through a variety of outreach channels. Thousands of UP CARES events are held annually across Union Pacific's 23-state network to educate pedestrians, motorists and truck drivers about how to stay safe around railroads and grade crossings.

 

In 2015, the company drew positive national attention with the launch of two social media campaigns targeting photographers, motorists, joggers and millennials. The campaigns generated social media engagement on channels such as Facebook and YouTube as audiences viewed and shared videos, images and rail safety ideas.

 



#2 CNJRoss

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Posted 23 July 2017 - 07:17 PM

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Union Pacific Improves Railroad Crossing Safety

 

Omaha, Neb., July 21, 2017

 

Union Pacific's rail safety programs helped improve public safety and contributed to a 5 percent decline in vehicle–train collisions at railroad crossings in the first half of 2017, compared to last year. Union Pacific reported a 2.27 crossing accident rate across its 23-state network, calculated by the number of Federal Railroad Administration reportable grade crossing accidents per million train miles, compared to a 2.40 rate during the first half of 2016.

 

"One of the primary purposes of Union Pacific's safety programs is to reduce railroad crossing accidents and it is encouraging to see positive results," said Cameron Scott, Union Pacific executive vice president and chief operating officer. "Communities play a big role in helping their friends, neighbors and family members staying safe around railroad tracks. We will continue working with local authorities to share our safety message and educate drivers."

 

Cities and counties determine where roads intersect with rail lines and warning signs at public railroad crossings. Union Pacific's Crossing Assessment Process (CAP) studies the crossing characteristics and focuses its efforts where incidents may be more likely to occur. While all crossings complying with Union Pacific maintenance standards are safe for drivers, the program identifies safety enhancements that may require working with cities to add signage such as pavement markings. For private crossings, the company works with landowners to find alternative access that doesn't cross the railroad.

 

The U.S. Department of Transportation studied train-vehicle accident reports over a 10-year period and found 94 percent of public railroad crossing accidents were caused by risky driver behavior, such as driving around activated automatic gates. Union Pacific's Crossing Accident Reduction and Education Safety (UP CARES) public safety program allows the company to work with communities through a variety of outreach channels. Thousands of UP CARES events are held annually across Union Pacific's 23-state network to educate pedestrians, motorists and truck drivers about how to stay safe around railroads and grade crossings.

 

Union Pacific outreach efforts also include annual digital and social media rail safety video campaigns urging pedestrians and drivers to use caution near railroad crossings. The campaigns include engaging videos shared through Facebook and YouTube and encourage audiences to share videos, images and rail safety ideas.

 

More information about Union Pacific's rail safety efforts is available in its 2016 Building America Report.

 



#3 CNJRoss

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Posted 24 July 2017 - 03:49 PM

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Union Pacific Railroad Safety Videos Receive Telly Awards

 

Omaha, Neb., July 24, 2017

 

The Telly Awards named Union Pacific a Bronze winner for two "Your Life is Worth the Wait" videos urging drivers to stop for trains at railroad crossings. The videos were part of Union Pacific's 2016 rail safety campaign, which reached approximately 32 million people on YouTube, Facebook, Twitter and Instagram.

 

One video follows a hurried woman weaving her car through traffic to avoid being late to a high-stakes job interview. She considers racing an approaching train across a railroad crossing to avoid being delayed. The woman slams on the brakes and recognizes stopping the car prevented a catastrophic accident. She sees her daughter's picture and realizes her life was worth the wait.

 

The second video features a teen racing his truck to get his date home before curfew. The young woman tells him to hurry as a train moves toward a railroad crossing they need to pass. The truck stops just seconds before the train passes. Both teens realize waiting for the train to pass saved their lives, while the young woman calls her father to let him know she will be late.

 

Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications to develop the award-winning videos. Founded in 1979, the Telly Awards is the premier award honoring outstanding content for television and cable, digital and streaming and non-broadcast distribution. Winners include companies, agencies, production companies, television stations, cable operators and corporate video departments.

 

More than 500 accomplished industry professionals judged the competition, evaluating entries to recognize distinction in creative work. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as Bronze Telly winners.

 






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