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The Brandy Alexander "invented" for DL&W


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#1 CNJRoss

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Posted 18 April 2015 - 04:21 PM

Paste Magazine, 4/17:

 

Happy Hour History: The Brandy Alexander

 

.   .   .   bartender Troy Alexander invented the drink for a party celebrating the launch of an ad campaign for the Delaware, Lackawanna and Western Railroad.

 

The campaign was built around the fictional character Phoebe Snow, a New York socialite who rode the Lackawanna dressed in white.   .   .   .

 

phoebe1.jpg

 

Read more here.






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