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NY MTA: Step Aside, Speed Your Ride


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#1 CNJRoss

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Posted 31 July 2015 - 11:41 AM

NY MTA web site:

 

Step Aside, Speed Your Ride

 

When you let others off first, the train can take you on your way sooner.   It’s true—the simple act of stepping aside can trim valuable seconds from the time your train waits in each station, speeding your trip while increasing everyone’s level of comfort.

 

Every Customer Should Know

 

Note:  Web page has a short video here.

 

Bringing the idea to life:  This video shows the iconic images from the MTA’s Courtesy Counts campaign demonstrating the ‘Step Aside’ concept.

 

Testing Two Platform Designs

Testing_2_platforms.jpg

Pilot program: Two designs will be installed on platforms at the 51 St 6.png and 59 St 4.png/5.png/6.png stations on
Lexington Avenue. A pairing of the simple request to "Step Aside" coupled with arrow graphics convey the concept and serve as a gentle reminder to customers.

 

For Customers With Disabilities

Disabilities.jpg

ADA Blue:  A single, blue colored version of both designs is installed on each platform serving as a visual distinction and designation for the ADA boarding area for our customers who use wheelchairs.






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