On Track On Line Forums > MBTA may sell station names

Full Version: MBTA may sell station names

On Track On Line Forums > Train Travel > Train Stations and Transit Oriented Developments

CNJRoss

Jun 27 2012, 07:38 PM

The Boston Globe, 6/27:

QUOTE

MBTA may sell station names

Subway stations across Boston could soon carry the names of corporate sponsors — think JetBlue Airport Station — much like the naming rights auctioned for sports stadiums, making the MBTA among the nation’s first transit agencies to apply corporate monikers to places woven into city lore.

SNIP

The perennially cash-strapped T, which is set to raise fares Sunday, could garner $18.4 million total a year if 11 prominent stations found suitors. Over eight years, that would translate into $147 million.

Complete article.

EdFindlay

Jun 30 2012, 09:45 PM

The idea that just won't die- every fare increase brings this idea back and every time the T can't come to an agreement and/or meets fierce outrage from commuters and politicians.

KevinKorell

Jun 30 2012, 10:22 PM

It seems to be working in Philly with AT&T station, and it doesn't hurt that they have much of the subway system and of course all of that station wired for cell phone signals.

Downside is it doesn't tell anyone where they are.

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